Having a decent website has never been more affordable than now. With ready-made design templates, free website builders offered with hosting; there are just too many choices. Customers today have choices and getting & maintaining their attention is also harder than ever. Unless design is your business, adding the latest bells and whistles would get you visitors, but lot more needs to be done to bring users back.
Many individuals and businesses now rely completely on their website to bring visitors and make money. Hence focussing not only on how a website looks but also how fast it loads is of utmost importance.